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The “customer experience” function will use “data, insights and forward-looking analytics” to inform product innovation and marketing strategies, while Mr Dransfield’s “customer platforms” role will create platforms for customers to access “any product and any brand via any channel, including a digital marketplace”.

Standard & Poor’s industry analyst Mark Legge told insuranceNEWS.com.au the revamp will not markedly change Suncorp’s business, and partly reflects a new CEO “doing a bit of tinkering”.

He says the changes are not related to “some major difficulty to be overcome”.

“What’s been announced is not so much a change in the strategy as the structure,” Mr Legge said. All appointments take effect on March 1

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